Grow your wealth,
one dime at a time.
Grow your wealth,
one dime at a time.
The micro-investing app that empowers you to
invest spare change and watch it grow over time.
The micro-investing app that empowers
you to invest spare change and
watch it grow over time.
Invest your spare change seamlessly and
watch your wealth grow effortlessly.
With Dime, you can finally make every dime count
towards your financial goals.
Invest your spare change seamlessly and
watch your wealth grow effortlessly.
With Dime, you can finally make every dime count
towards your financial goals.
Invest your spare change seamlessly and
watch your wealth grow effortlessly.
With Dime, you can finally make every dime
count towards your financial goals.
Duration
Duration
2 months
2 months
Tools Used
Tools Used
Figma, Miro
Figma, Miro
Overview
Overview
Millions of people are willing to participate in investing, but they cannot buy whole
shares of costly stocks due to a lack of capital or, following the traditional investment
process, they are put off by it. This barrier is inhibiting the creation of wealth for many.
Millions of people are willing to participate in investing, but
they cannot buy whole shares of costly stocks due to a
lack of capital or, following the traditional investment
process, they are put off by it. This barrier is inhibiting
the creation of wealth for many.
Millions of people are willing to participate in
investing, but they cannot buy whole shares of
costly stocks due to a lack of capital or, following
the traditional investment process, they are put
off by it. This barrier is inhibiting the creation
of wealth for many.
My Role
My Role
I created Dime, a micro-investing app with a goal in mind. By conducting online
surveys and interviews, as well as completing a competitive analysis, I decided my
goal.
I created Dime, a micro-investing app with a
goal in mind. By conducting online surveys and
interviews, I decided my goal.
Design Process
Design Process
1. Empathise, 2. Define, 3. Ideate, 4. Prototype, 5. Test.
1. Empathise, 2. Define, 3. Ideate,
4. Prototype, 5. Test.
"Young professionals with limited financial knowledge
and small savings amounts feel overwhelmed
by traditional investing, hindering their ability to start
building their financial future."
"Young professionals with limited financial knowledge
and small savings amounts feel overwhelmed
by traditional investing, hindering their ability to start
building their financial future."
"Young professionals with limited financial
knowledge and small savings amounts
feel overwhelmed by traditional investing,
hindering their ability to start building
their financial future."
Research Methods
User Interviews
I conducted in-depth interviews with a target audience of young professionals (22-35 years old) with limited investment experience. These interviews explored their:
- Financial goals (retirement savings, down payment on a house)
- Attitudes towards investing (feelings of intimidation, lack of knowledge)
- Current financial habits (saving strategies, budgeting practices)
- Preferred learning styles (visual aids, interactive tutorials)
Research Methods
User Interviews
I conducted in-depth interviews with a target audience of young professionals (22-35 years old) with limited investment experience. These interviews explored their:
- Financial goals (retirement savings, down payment on a house)
- Attitudes towards investing (feelings of intimidation, lack of knowledge)
- Current financial habits (saving strategies, budgeting practices)
- Preferred learning styles (visual aids, interactive tutorials)
I conducted in-depth interviews with a target audience of young professionals (22-35 years old) with limited investment experience. These interviews explored their:
- Financial goals (retirement savings, down payment on a house)
- Attitudes towards investing (feelings of intimidation, lack of knowledge)
- Current financial habits (saving strategies, budgeting practices)
- Preferred learning styles (visual aids, interactive tutorials)
User Interviews
Research Methods
User Pain Points
User Pain Points
Market Research
My market research identified Acorns and Stash as leading micro-investing platforms targeting young professionals.
Stash - Stash targets those seeking control, offering fractional shares, personalized recommendations, and a wider range of investment options like ETFs and thematic investing.
Stash - Stash targets those seeking control, offering fractional shares, personalized recommendations, and a wider range of investment options like ETFs and thematic investing.
Acorns- Acorns caters to absolute beginners with a $0 minimum, pre-built portfolios, and round-up investing to automate savings.
Stash - Stash targets those seeking control, offering fractional shares, personalized recommendations, and a wider range of investment options like ETFs and thematic investing.
Market Research
My market research identified Acorns and Stash as leading micro-investing platforms targeting young professionals.
Market Research
My market research identified Acorns and Stash as leading micro-investing platforms targeting young professionals.
Acorns- Acorns caters to absolute beginners with a $0 minimum, pre-built portfolios, and round-up investing to automate savings.
Stash - Acorns caters to absolute beginners with a $0 minimum, pre-built portfolios, and round-up investing to automate savings.
Eisenhower Matrix for User Pain Points
Eisenhower Matrix for User Pain Points
Eisenhower Matrix for User Pain Points
My Role
I created Dime, a micro-investing app with a goal in mind. By conducting online
surveys and interviews, as well as completing a competitive analysis, I decided my
goal.
I created Dime, a micro-investing app with a goal in mind.
By conducting online surveys and interviews, as well as
completing a competitive analysis, I decided my goal.
Brainstorming
Inspirations
Inspirations
Brainstorming
Inspirations
Low Fidelity Designs
Low Fidelity Designs
With a clear idea and Goal, I was able to create low fidelity prototypes for Dime. Here are few of the low fidelity prototype
With a clear idea and Goal, I was able to create low fidelity prototypes for Dime. Here are few of the low fidelity prototype
Medium Fidelity Designs
Medium Fidelity Designs
After creating low fidelity prototypes, I was able to upgrade to high fidelity designs
After creating low fidelity prototypes, I was able to upgrade to high fidelity designs
